This is Us
Simply put
This is a Cinderella story about two women who met in 2008 while working in the administrative office of a Fortune 500 company. One had worked for this company for over 20 years the other was barely 25 years in age and was just starting with the company. The office environment was that of comraderie so naturally, the 25 year old quickly fit in with this group of ladies who to this day still meet for the occasional good laugh and glass of wine.
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Although one of them moved on through various promotions and eventually to a new company, the two who had bonded over a passion for baking continued to exchange recipes and eventually talked about taking a few amateur baking classes together. Both shared dreams of one day owning a bakery or café, though at the time, it was just a fantasy they enjoyed discussing.
Some years later, one of them discovered they were gluten-intolerant and struggled to find products that satisfied both taste and texture, let alone nutritional value. Having been an athlete and mindful of their diet, they began developing gluten-free products from scratch to meet their own needs.
As time went on, their separate ideas naturally merged, and they started discussing the possibility of collaborating to create something original and authentic that would address a gap in the market. After spending about a year developing a business plan, going back to school to learn fundamental commercial baking techniques, and perfecting recipes, they decided to test their gluten-free products with an audience.
On June 7, 2014, they invited over 60 people to a tasting event in the basement of a condo building to gather feedback on their creations. The response was overwhelmingly positive, which inspired them to fully commit to the business and move forward with their shared vision. -
They searched and searched for the perfect location and after 6 long months, they finally found their home at 4-1970 Ellesmere Road and began the construction process. After a very grueling construction period, Whisked Gluten-Free opened its doors on May 16th 2015 and hasn’t looked back since.
You often will hear the lead bakers use positive affirmations like: “I love life and life loves me!” This has quickly become our internal company mantra because that is what baking is all about for us. It’s about new beginnings, it’s about taking some risks to follow your dreams no matter what stage of life you’re in and what struggles you have gone through.
Update: We are a proud female owned Canadian business, it hasn't always been easy with start-up growing pains and the pandemic. Yet despite all of this, as of 2024, 10 years later, we are still alive and kicking. We have developped over 300 unique gluten-free products including vegan and keto options and we have tripled our head count and our oven capacity.
Fun Facts: You can often hear the gluten-free bakers whistling or singing while they roll bread or decorate cakes. We always know when a new employee feels at home when they start singing along too.
We thank everyone who have supported us through our journey thus far and rest assured we have great plans in the works and more new products to come!
People always ask us how we make our food taste so good despite the fact that it's all Gluten-Free.
Our answer is always:
"WE LOVE WHAT WE DO and we Strive to perfect our craft!".
It's our not so secret ingredient and that is the true taste of quality.